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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes by Randolph J. Dr Trappey,Arch G. Woodside

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

by Randolph J. Dr Trappey,Arch G. Woodside


ISBN 13: 9781403946416

Format: Hardcover (270 pages)
Publisher: AIAA
Published: 03 Sep 2005

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New : $130.94